Town Hall Production + Workplace AV
Biopharmaceutical Flagship at Penn Plaza
A two-floor Midtown AV deployment unifying sixty-plus spaces, a broadcast-capable town hall, and floor-wide workplace audio.
Client
Confidential — Global Biopharmaceutical Company
Location
Penn Plaza, Midtown Manhattan, New York City
Sector
Life Sciences — Biopharmaceutical
Scope
Two-floor flagship headquarters AV deployment
Overview
DTC AV delivered a single, unified workplace technology standard across a global biopharmaceutical company's flagship headquarters on the upper floors of a Penn Plaza tower.
360 Virtual Tour
360 Virtual Tour
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Open In New TabChallenge
Complex room mix. Zero tolerance for friction.
Fourteen room types. One experience. Deliver sixty-plus spaces across two floors without a person ever having to learn a second interface.
Solution
One AV standard across the entire office.
One video standard, from focus room to main stage. Standardize every space on native video, then build a town hall that runs like a production without an AV operator.
Scope
Scope at a glance.
Flagship NYC headquarters AV deployment across two floors
Native video conferencing standardized across 40+ rooms
Town hall with dual projection and two-camera production
Café and event space audio with tablet-based control
Networked sound masking across the open-plan floor
Distributed audio for wellness spaces and outdoor terraces
Room Program
Built for every mode of work.
Program 01
Town hall for all-hands broadcast, with dual ceiling projection, presenter and audience
Program 02
Executive boardrooms with dual large-format displays and PTZ camera systems
Program 03
Conference and huddle rooms from three to sixteen people, standardized on one common workflow
Program 04
Executive and hoteling offices with personal video endpoints and door-side scheduling
Program 05
Café, wellness, terrace, and open-area zones integrated into the wider AV ecosystem
Systems
Core systems.
Outcomes
What it delivered.
One consistent user experience across sixty-plus spaces
All-hands events run confidently without a dedicated AV operator
Speech privacy maintained across an open-plan floor
Commissioned, documented, and trained for daily use
Project signals
Key project signals.
The deployment spans the client's flagship headquarters across two full floors near the top of a Penn Plaza tower.
From two-person focus rooms to a full-floor town hall, every environment was delivered under one AV standard.
Conferencing, presentation, scheduling, and workplace audio were aligned into one coordinated workflow.
Gallery
Project gallery.
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